This is a crucial phase of product development, during which the attention is focused on specific areas of interest that are pre-discussed during the brief. I try to produce the most diverse and eclectic research possible, so to be able to enrich the project with new insights and ideas, which often can lead to innovation. This is when I lay down everything on to the table and begin outlining a full design strategy. I try to interlace my technical and artistic knowledge with the specific area of interest I am working on. On the one hand using brand, competitors and products analysis, and on the other hand a scrutiny of trends, target and everything that could be both directly or/and transversally related to the business objective.
This One of my favorite parts of a new product development process, as I can transform all the research and analysis done until now into lines and drawings. It is a change of state of the idea, which translates from words to shapes.
During this step I start giving a ‘skin’ to the product. I try sketching each single line several times, as even though it may initially appear to be meaningless, each line of a project has eventually a specific reason function and a comprehensive role, both on a formal and technical level.
Even if only preliminarily I am already starting to think from production standpoint, this allows me to give a clear direction to the form and adapt it to the available production techniques in the most efficient manner.
This is perhaps the most gratifying phase of product design, when, after having imagined it for so long, for the first time the product becomes tridimensional. Even though nowadays virtual reality and 3D softwares are used to visualize the product beforehand, I believe the prototype passage is still fundamental. This gives me the possibility to physically view the item, and observe its proportions, not only from a dimensional but also from a perceptive standpoint. This is the reason why I often use 3D printing during my work, shifting continuously between the 3D design software, to the prototyping of the object. This approach allows me to optimize time and be assured about final results. I tend to produce prototypes with the same technology that will be used for the serial production, so I have in my hands an object which is the same as those which will be achieved in the final result. I have been privileged to meet and work with many artisans and masters of art, with whom I still collaborate in order to develop my projects. I believe that only by observing these amazing people at work I will be able to continually learn and further improve my method.
I produce the most diverse and eclectic research possible, which leads to innovation. I lay down everything onto the table and I outline a full design strategy.
It is a change of state of the idea, translating words into shapes. During this phase, a special focus is given to the production techniques available to my clients.
I often use 3D printing during this phase, shifting from the 3D design software to the prototype. This allows me to optimize time and be sure about final results.